LOCO Space

CO-WORKING SPACE

Interior & Print Design

Creative Director: Momo Yang

Team: Elsa Amri, Nika Zbasnik, Janet Sohn

LOCO is a modern and community driven and dog friendly coworking space in the heart of downtown Toronto. Their purpose is to support innovative local businesses and startups that contributes to bettering our world, by providing 6000 sqft of open and private spaces, a wide range of memberships, and community events.

Our Objective

Bring the space to life by creating a brand identity cohesive with its messaging and targeted audience, which are modern startups and entrepreneurs. This includes designing all visual materials, online presence, physical space, and creating a personality for the brand to authentically connect with its community.

Our Approach

We incorporated large areas of carefully selected vibrant colors in the physical space, which will lift up everyone's moods instantly while not be disruptive to their work. Working closely with the construction team and interior designer Next Level Designing we added many curves into the space to make it more organic and friendly, matching the curved exterior of the building.

Social Media Strategy

Our approach to social media is always focused on human connection. The purpose of platforms like Instagram is to bridge the gap between the company and consumer, it should not be filled with constant promotions and advertisements to sell.

We created LOCO's account with the following content pillars: Building progress, local business shoutouts, educational posts for startups and entrepreneurs, supporting social causes, aesthetically pleasing photos of Toronto and LOCO Space, collaborations and giveaways involving local small businesses, and promotional posts with call to action for website clicks.